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'Woke-washing' could ruin the ad business
June 21, 2019

From The Guardian:

The chief executive of Unilever has lashed out at companies that engage in "woke-washing" by using the language and imagery of worthy causes to increase sales, without backing up this rhetoric with action.

Alan Jope, who holds the purse strings to a multibillion-dollar advertising budget for brands such as Dove, Persil, PG Tips and Hellmann's mayonnaise, said: "Woke-washing is beginning to infect our industry.

"It's putting in peril the very thing which offers us the opportunity to help tackle many of the world's issues."

Continue reading at The Guardian... 

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