McDonald's buys Israeli digital startup Dynamic Yield
March 27, 2019

From the Wall Street Journal:

McDonald's is buying Israeli digital startup Dynamic Yield Ltd., in a bid to improve in-store ordering and online marketing at the burger giant.

As part of the deal announced Monday, McDonald's will pay more than $300 million for closely held Dynamic Yield, people familiar with the matter said. The deal is the fast-food giant's first acquisition in years and its biggest in two decades.

McDonald's will use Dynamic Yield's technology at its drive-through windows, where digital displays will change in real-time based on factors such as weather and what the customer is ordering. During heat waves, for instance, a drive-through display could promote a McDonald's ice-cream cone.

Continue reading at the Wall Street Journal...

You may also like

Electric shock bracelets help break your worst habits

"Similar to a shock collar for your disobedient pup, the updated Pavlok bracelet (like Pavlov. Get it?) will give the wearer a 350-volt jolt every time they cross a line."

Bitcoin surpasses stocks, bonds, and gold

"The price of bitcoin rose above $9,000, extending a rebound that has made cryptocurrencies far outperform traditional asset classes this year."

Music-streaming platform Spotify takes the stage

"Today, we're looking at a company that's transforming the way people listen to music..."