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How Beyond Meat became a $550 million brand
January 23, 2019

From CNBC:

In 2018, U.S. consumers ate roughly 13 billion burgers, according to data from consumer trends market research company NPD Group. And burgers are consistently one of the most popular items on menus across the country.

Yet eating too much red meat can increase your risk of everything from heart disease to certain cancers, and the beef industry has a huge impact on the environment.

Still, people love it.

So what is it about burgers? Maybe it's the juiciness people can't resist, or that distinctive savory umami flavor. Maybe it's the American-ness of it all.

Plant-based "meat" producer Beyond Meat is betting on it: The company is taking on the beef burger with Beyond Burger, a vegan veggie-based patty that is meant to look, cook, taste and even "bleed" like red meat, but that is healthier and more sustainable.

"The burger is something people love," Ethan Brown, founder of Beyond Meat, tells CNBC Make It. "And so we went after that core part of the American diet."

Continue reading at CNBC...

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