From the New York Times:
It has been christened the marrot.
In the past year, several prominent restaurant chains have added plant-based burgers, sausages and ground beef to their menus, embracing a growing consumer demand for vegetarian products that simulate the taste and texture of meat.
But Arby's is going in the opposite direction. Rather than invest in such alternatives, the chain has unveiled a product designed to poke fun at fans of meatless meat: a carrot made from turkey.
A recent promotional video shows the step-by-step preparation of this "meat vegetable," which consists of turkey breast wrapped in cheesecloth and coated in a carrot marinade. "If they can make meat from veggies (and other stuff)," a caption on the video says, "we can make veggies from meat."