While the missiles, planes, and rockets fly over Gaza and Israel, both Hamas and the Israeli government have been engaged in a battle of social media.
It is a battle to shape the perceptions of the rest of the world.
The IDF appears so far to have the upper hand in terms of social media, having notched up 143,000 followers on Twitter, although Hamas' al-Qassam Brigades are in swift pursuit having just climbed above 20,000 followers.
Yet to view this as a simple conflict between Hamas and Israel is too superficial. It ignores the history and the context. This is a much bigger and broader tapestry...
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