Unbelievable: How to drink all night… but never get drunk

Drink all night… but never get drunk.

It sounds too good to be true… but Jim Koch, co-founder and chairman of the company behind Sam Adams beer, says he has found a trick to do just that.

In a recent interview with Esquire, Koch revealed his secret:

Koch leaned in toward me, stared straight into my eyes, and whispered.

“You wanna know my secret? How I can drink beer all night long and never get drunk?”

In fact, I had always wondered that.

Though this was the first time I’d ever formally met Koch, I’d “met” him in the past at a few beer festivals. Those sorts of events are always kind of Bacchanalian s@#$ shows, with people imbibing dozens of beer samples in a short period and soon stumbling around large convention halls drunk of their a@#$%. Brewers included.

But not Koch, who I’d long noticed was always lucid, always able to hold court, and hold his own with those much younger than him. This billionaire brewing raconteur was doing likewise with me at 4 PM on a Thursday afternoon despite the fact we were both now several beers deep.

So what was the secret?


Koch simply takes active dry yeast – the kind you can find at any grocery store – before he drinks. He recommends one teaspoon per beer, right before you start drinking. He mixes his in a little yogurt to make it more “palatable.”

According to Koch, active dry yeast contains an enzyme called alcohol dehydrogenase or ADH, the same enzyme your body uses to metabolize alcohol in the liver. By ingesting the yeast, Koch says you can begin breaking down the alcohol before it ever reaches your bloodstream… allowing you to drink more without getting drunk.

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For more on this trick, check out the short video below:




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