A common holiday market belief could be completely wrong

From Andrew Thrasher:
I hope everyone enjoyed their Thanksgiving holiday weekend. I spent time with family in Illinois that I don't get to see nearly enough and avoided the Black Friday shopping madness.
When I was in high school, I knew very little about the stock market or trading in general. I assumed a surefire strategy would be to buy Coca-Cola before the summer, since a lot of people will probably drink Cokes in the hot summer months. I also thought there could be no way to lose money buying Wal-Mart or other retailers before the holidays, since that's where a large focus of spending occurs in a short amount of time.
A recent Wall Street Journal article looks into this notion of retail sector performance during the holidays and based on research by Strategas, the retail names struggle during the period between...
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